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Heads Will Roll
I'm a technical writer.
I find my co-blogger's cavalier attitude towards heading capitalization personally offensive, professionally irresponsible, and morally repugnant.
Shame on you, Neal. You should know better.
Real tech writers know that proper capitalization means the difference between understanding and confusion, life and death. Real tech writers harbor strong allegiances to and resentments for font styles. Real tech writers argue at length the indispensable utility of the semicolon. Real tech writers can talk about their Wang without sniggering. Real tech writers know that the real holy war is not FrameMaker vs. Word, but Arbortext vs. Interleaf.
You just watch yourself, mister. If you continue with this debauchery, you'll be instructing users to enter their "login" and to "click the Apply button".